Now I have never had the privilege of eating a Sprinkles cupcake, but I have heard from my SoCal friends that they are mighty good. Apparently their signature is a circle on circle image that they use on their cupcakes, packaging, website, and in their store.
In August, Sprinkles filed suit against their arch nemesis, Famous Cupcakes, alleging it’s use of a dot motif on its cupcakes, packaging, and website infringes Sprinkles’ trademark.
As a consumer of cupcakes, though not yet Sprinkles or Famous cupcakes, if I looked at Famous’ sign and Sprinkles’ cupcakes, I would think they were from the same source. Sound like some type of yummy confusion to me!